It’s axiomatically true that local SEO is most effective.  And, you can market in such a granular way on social media that you could theoretically target a physical block of addresses, if you wanted. 

What would you say if you randomly came upon someone asking you what you do for work?  Will you stumble across your words, or have something coherent to say instead, that even serves to drive new business?  If it’s the former, it’s time to develop your elevator pitch.

In a final season episode of ‘Game of Thrones’, a stray Starbucks cup showed up on a table in a medieval castle.  This, among other things, negatively affected Game of Thrones’ critical reception in its last season.  But, that’s nothing compared to the personal hit that your reputation could take if you rely on Starbucks wifi to access confidential client materials online.

Tracking business expenses admits of the same issue as tracking time spent on client matters: If you’re not diligent, you may miss out on some items, especially the smaller items. 

Most lawyers think of ‘virtual law practice’ as an all-in sort of thing. Either you’re completely virtual, or you’re not virtual at all.  Only, that’s not the case.  Even virtual law practices intending to be totally virtual don’t ever really get there. 

With the rise of mobile search, many modern legal consumers are performing ‘in-app’ searches for professional services — such that, if they want to find a lawyer, they’re going direct to LinkedIn, or Facebook, or Twitter, etc. 

The most difficult hurdle to law firm growth is staffing up.  Managing people is definitely tough; but so is hiring the right people in the first place.  The good news is that hiring well can be a learned skill, too, just like becoming a good manager.

Technology overhead can make or break a law firm.  Too many unnecessary costs, and you begin to teeter over.  Too little overhead, however, and you’re likely inefficient.  Finding the right mix of technology is not an easy thing to do, and Googling gives you tons of options, but not necessarily experienced guidance.

Last time, in this space, we addressed the fact that attorneys can exercise ‘the nuclear option’ on any case referral, at any time: they can keep it for themselves. That’s why it’s so valuable to also network for referrals from non-attorney professionals, who have to find a lawyer to deliver referrals to.