Review some law firm logos and you’ll probably find similar characteristics: prominent use of gavels and/or columns; the logo design will likely be based on the first letters of the last names of the name partners; and, the color scheme will probably be blue/white or gray.  What I’m trying to say is that pretty much every law firm logo is the same.

A modern law firm should base its software program on three primary tools: productivity software (email + calendar, document storage), law practice management or case management software (a relational database to organize everything in one place) and an accounting program.

Lawyers who know their overhead are empowered because they have a baseline idea of what they need to make to keep the lights on, and what they need to make over and above that to earn a comfortable living.

Lawyers are funny in that they sometimes treat cloud technology vendors like visitors from another planet, featuring a mixture of awe and fear. 

Law firms cite to a lot of things, like cases.  But, when it comes to modernizing business management tactics, law firms cite traditional barriers, like cost and effort. 

There’s a prevailing argument in legal tech circles over whether lawyers should be coders.  This argument is often misconstrued to mean that lawyers should be developing their own software.  And, that’s an entirely different thing.

When thinking about how to market a law firm effectively, the question of frequency is important, especially as it relates to content marketing: get as much of your stuff out there into the world, as often as you can, and people are bound to pay attention to you.