Convenience Store: Why Your Law Firm Needs to Be Different Now

Even as the coronavirus, resultant lockdowns, and their after-effects continue to press every sector of society, lawyers continue to respond to what they hope is a blip.  Only, it’s not a blip.

But, that has very little to do with COVID-19.  The pandemic only accelerated a trend that was already occurring.  The ‘convenience economy’ has been accelerating for some time, but is raging now.  Think about all the things you can buy and do from the comfort of your own home.  There is a reason streaming services and home delivery have ratcheted up massively of late; and, consider that Amazon and Netflix have not been felled by demand for virtual options, as have so many other traditional institutions — it’s because the infrastructure was already there, due to already-existing consumer demand.  Software design, launch and management is now about reducing steps and promoting automation, including via machine learning.

So, ask yourself: Does your law firm operate on the same principles?  Are your services ‘convenient’ for legal consumers to use?  Most attorneys can’t answer that question in the affirmative.  And, if your law firm is one of those, you should not be asking yourself how you can improve over what another attorney in town is doing, but how you can more closely align to what Amazon is doing.

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If you’re searching for ways to deliver more convenient service options to your clients, we can help.

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.

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