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Wyoming State Bar > Event
It’s 2025, Where is Your Firm’s AI Policy?
February 26, 2025
Virtual
Virtual
Programs
It’s 2025, Where is Your Firm’s AI Policy?
February 26, 2025 12:00 p.m.-1:00 p.m.
Without an AI policy, your firm potentially runs a significant risk of inadvertently disclosing client information through generative AI learning platforms, billing violations, and failing to disclose to clients required information about your firm’s use of AI. You also run the risk of attorneys and staff using a number of different “unvetted” AI platforms that might pose undue risk.
In this webinar, you’ll learn about:
- Key AI Platform Selection Criteria
- AI Policy Development Best Practices
- Overview of ABA Formal Opinion 512 re AI
- What you must disclose to clients concerning your firm’s use of AI
- Attorney ethics obligations with respect to AI competency and oversight
- How to ethically bill for work product created using AI (and what not to do)
- Internal AI Policy communication
Speakers
Jeff Lantz
Jeff Lantz is an attorney, entrepreneur, and the CEO of Esquire Interactive LLC, an interactive digital marketing agency for attorneys.
He has given dozens of presentations and webinars (and wrote numerous published articles) about law firm marketing. He is also an ABA book author - Internet Branding for Lawyers: Building the Client-Centered Website.
Esquire Interactive has served hundreds of attorneys since 2009 in matters including custom website development, SEO, social media, video development, and e-newsletter creation. Additionally, Esquire Interactive created ePRESQ - the leading platform for custom law firm WordPress websites, and FirmMetrics - the all-in-one solution for Google Analytics, Google Rankings, Google Ads, and social media reports.
Jeff previously practiced law as a Corporate and Securities attorney at Snell & Wilmer and served as a senior attorney for BHP Billiton and as the General Counsel for Westar Aerospace & Defense Group. He also was the CEO of a publicly traded Canadian junior mining exploration company - War Eagle Mining Company.
Desire Martinelli
Desire'e Martinelli is a dynamic, multi-faceted professional, currently serving as the Director of Marketing & Analytics at Esquire Interactive. With a strong background in business and law, she excels in website development, branding, and Internet marketing strategies tailored for law firms and attorneys.
Desire'e leverages her deep understanding of the legal industry, gleaned from her extensive experience as a law firm marketing director, a business and IP attorney, and entrepreneur. She skillfully navigates the marketing challenges law firms face, driving strategic initiatives to optimize their online presence.
Desire'e holds a Juris Doctor degree, summa cum laude, from the University of Mississippi School of Law, with a concentration in business law. She developed a fervor for intellectual property, which was the cornerstone of her legal practice following graduation. As an attorney, Desire'e assisted clients with business formation, corporate matters, employment issues, and intellectual property matters.
Desire'e maintains an active presence within the legal community and is a business owner. She is a frequent presenter at Bar Association events and Continuing Legal Education (CLE) seminars, sharing her wealth of knowledge and experience with fellow attorneys and legal professionals.
With a unique blend of legal expertise and marketing acumen, Desire'e Martinelli is committed to helping law firms navigate the complexities of today's digital marketing landscape.